PRODUCT + SERVICE
WINNER | IDEA BRASIL AWARD 2014 | SILVER
The objective was to develop an urban bicycle for cities like Sao Paulo.
Therefore, starting the research and empathy phase, we faced a problem much bigger in this topic, which made us think not design only a bicycle, but a whole system to encourage people to try and use bicycles, specially for commuting.
Team: Danilo Saito, Tatiane Nakasone, Lucas Terra and Rodrigo Rodriguez
MOCK UP 1:2 PROCESS