PRODUCT + SERVICE

 

WINNER | IDEA BRASIL AWARD 2014 | SILVER

 

THE TASK

The objective was to develop an urban bicycle for cities like Sao Paulo.

Therefore, starting the research and empathy phase, we faced a problem much bigger in this topic, which made us think not design only a bicycle, but a whole system to encourage people to try and use bicycles, specially for commuting.

Team: Danilo Saito, Tatiane Nakasone, Lucas Terra and Rodrigo Rodriguez

 

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MOCK UP 1:2 PROCESS

 

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